BARB stands for Broadcasters Audience Research Board. was set up in 1981 for the industry standard television audience measurement service for broadcasting and the advertising industry. It is owned by bbc, itv, channel 4, channel 5, BskyB and the ipa. The company is not for profit.
RAJAR stands for Radio Joint Audience Research Limited. It was made in 1992 to operate a single audience measurement system for the radio industry. Particularly bbc and uk licensed commercial stations. It is owned by RadioCenter and bbc and the decisions they make need to have both companies agree.
Audit Bureau Of Circulation also known as abc has two roles. To manage and uphold standards which reflect the media industries needs. These standards tell them what the best practice is for how the media industry data is prepared and reported. The second role is to offer an audit and compliance service to check the data and processes meet the industries and agreed standards.
ASA stands for Advertising Standards Authority. They make sure all advertising is legal, decent, honest and truthful. Their jury makes decisions if advertisements breach the advertisement codes. They want to apply their advertising code and uphold standards in the media industry on the behalf of consumers, businesses and society as a whole.
CAVIAR stands for Cinema And Video Industry Audience Research and it was founded in 1998. It is a group of companies that offer creative, production and post production services to the GCC markets. These services are offered through two companies. The first one is Caviar Creative which is creative strategy and strategic creativity. The second is Caviar Production offer world class standards.
CAP was established in 1979. It is a market leading provider of vehicle valuation data.
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